Location, Location, Location –
Still the #1 factor in buying.
Robert Ramirez
RE/MAX Marina Realty
775 Baywood Drive, Suite 100
Petaluma, CA 94952
(707) 762-5611
Argus Courier News Article
Ok, you heard it before, but here it goes again. What are the
three most important factors in choosing a home to buy? Survey says…
Location, location, location. I have heard that infamous real estate
mantra since I first started selling real estate in 1976. First
off why do they have to say it three times? Location, location,
location. Do they think we are all deaf? We heard them the first
time! Well what does it mean…really mean, anyway?
In all honesty, I’ve never had a buyer come in my office
and ask me for a house with location, location, location. If they
did I would ask…location to what? What I have heard from people
is this: They want a home located to good schools, nice shopping
and to nearby parks, recreational complexes and open spaces. These
are the “three locators” I feel affect value.
Good Schools- An enormous amount of homeowners shop a home based
on the school district. If your home is located in great school
district your home’s value will rise. You might find the same
exact home, floor plan and builder located in a less sought after
school district and the selling price is considerably less. I’ve
seen it time and time again. Clients come into the office asking
for a particular school district and that is where we begin our
search.
Shopping- Proximity to a friendly neighborhood grocery store, thriving
downtown and shopping center are important to all homeowners. Elderly
buyers want a nearby grocery store, young couples want to stroll
downtown for that Sunday morning java, and “back to schoolers”
want that shopping center. What we all seem to want is to spend
less time in our cars and more time with our families.
Parks, recreational complexes and open spaces- If there was ever
a way to add value to a home and build a close knit community it
is with parks, recreational complexes and open spaces. If you can
walk or ride your bike to a recreation area near your home your
property value will rise. Homebuyers aren’t just buying a
home; they are buying into a neighborhood and a community. A place
where their kids can play basketball, soccer, or swim and where
they can recreate with their friends and family. People want to
exercise, walk their dogs and picnic at a neighborhood park. They
want to get to know their neighbors.
Open space is another desirable locator. Maybe it’s a sign
of our stressful times, but I’ve noticed that today’s
homebuyers are becoming more attracted to open spaces. That it’s
human nature to associate peace and solitude to one’s home
and living environment. But let’s face it, the average homebuyer
in Sonoma County cannot afford that “little place in the country”
or acres of bare land. So what has become important to us is proximity
to open spaces and even more important- accessible open spaces.
If you look to Marin, properties located near open spaces, hiking
trails and environmental parks are very, very expensive. Take Mt.
Tamalpais for instance, or better yet, neighborhoods located in
San Marin in Novato. These properties are right next door to a hiking
trail, their backyards abut acres and acres of accessible open land,
and their best selling attribute is…located near such and
such park, or adjacent to designated open space. Proximity to open
space is a highly desirable selling feature.
Location, location, location. It means different things at different
times, but for now, in Sonoma County, people are wanting to live
nearby good schools, nice shopping and parks, recreational complexes
and open spaces, and they are willing to pay for it.
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